Inside TIG Global PR

At TIG Global PR, we’re more than a communications agency—we’re the strategic engine behind the AV, consumer tech, and design-build brands shaping the future of the connected world. Our roots run deep across the channel, from vendors and integrators to buying groups, distributors, and trade associations. That gives us something most agencies don’t have: an insider’s understanding of how this industry actually moves.

We blend the reach of a global firm with the care of a boutique partner, delivering hands-on support, senior-level expertise, and campaigns built with intention. Our team has spent decades earning trust, cultivating media relationships, and crafting narratives that spotlight innovation, elevate credibility, and keep our clients at the forefront of industry conversations.

Whether launching next-gen technology, building thought leadership, engaging influencers, or creating content ecosystems that drive measurable results, we specialize in telling the stories people remember—and making sure the right people hear them. From strategy to execution, every deliverable is on time, on brand, and engineered to exceed expectations.

We don’t follow trends—we help create them. And we make our clients impossible to ignore.

Leadership Team

Veronica Esbona – Partner & Managing Director

Strategy | Account Management | Media Relations Award-winning communications leader with 25+ years in AV, smart home, and tech PR Specialist in brand storytelling, media/influencer relations, and integrated campaigns Drives results across PR, marketing communications, and event execution Recognized as a Top 40 Woman to Watch by CE Pro Trusted advisor to brands seeking to build thought leadership and visibility

Carol Campbell — Partner

Strategy | Industry & Media Relations Renowned publishing and PR executive with decades of media leadership experience Founding team member of USA Today B2B and B2I tech media leader Skilled in PR, event strategy, social media, and digital platform development Award-winning advocate for the industry; CEDIA Lifetime Achievement Award recipient (2022) Founder Women In Consumer Technology Expert at building industry presence across consumer and trade channels

Kat Wheeler - Partner & Strategic Director

Brand Strategy | Storytelling | Go-To-Market Leadership Cross-disciplinary strategist blending product marketing, sales leadership, and narrative design across AV, smart home, and emerging tech. Former One Firefly and Mersive marketing leader known for turning complex technology into clear, compelling brand stories. Architect of growth-focused campaigns that integrate PR, digital marketing, SEO, and thought leadership across the entire channel. Published author and experienced content creator skilled in long-form storytelling, industry commentary, and high-impact copy. Recognized for elevating brands with a modern, data-driven approach and an instinct for cultural and industry trends. Trusted partner to CEOs, founders, and marketing teams seeking clarity, differentiation, and messaging that actually moves the needle.

Douglas Weinstein – Partner

Content Creation Veteran editor and publishing executive in consumer technology and AV Content strategist for major brands including Crestron, LG, and Samsung Editor-In-Chief of Technology Designer Magazine Leads HTSA Insight and produces the global newsletter for HARMAN Luxury Audio Expert in workflow optimization, editorial planning, and custom dealer content

Eric Schwartz – Partner

Strategy | Research Former President of Catapult Communications; led CES Show Guide and CTA collaborations Pioneered custom publishing, digital, and event platforms including CE Week and Future Vision Deep experience with tech marketing, branded content, and strategic partnerships Recipient of the ADL Torch of Liberty Award (2007) for leadership and innovation Authority in media strategy, editorial development, and custom content production

Stephanie Casimiro — Social Media

Marketing Manager Proven client leader driving account growth and social strategy Social media engagement across verticals Content creator: thought leadership, bylines, case studies Strong project and team management with consistent results