Know Exactly Where You Stand
and Where They're Vulnerable
In AV and consumer technology, the difference between a category leader and a also-ran is often a matter of narrative. TIG's competitive analysis tells you who's winning the story, why, and precisely what it will take to change it.
Start a Conversation → Learn MoreIntelligence That Changes Decisions
Most brands have a vague sense of what their competitors are doing in the market. TIG gives you a precise one. We analyze how your competitors are covered, how they're positioned, what narratives they're winning, and — critically — where they're vulnerable to being displaced.
In 2026, competitive analysis requires an AI visibility layer that most agencies don't yet measure. It's not enough to know who's getting more press. You need to know who's being recommended by ChatGPT when your buyers ask which brand to choose.
TIG brings both — decades of AV channel expertise that lets us interpret coverage quality, not just quantity, plus the AI visibility measurement capability to tell you where the next competitive battleground is being fought.
Competitive intelligence has value only when it changes decisions. We don't deliver data dumps — we deliver the three moves your PR strategy should make next.TIG Global PR
Four Lenses. One Complete Picture.
TIG's competitive analysis covers the four dimensions that determine who wins visibility, trust, and consideration in AV and consumer tech markets.
Media Share of Voice
We measure quality-weighted coverage across trade, consumer, and analyst press — not just volume. Who's getting placed, in which outlets, with what prominence, and what narratives are gaining traction in your category.
Messaging & Positioning Audit
We assess how competitors are framing their story — the language they own, the proof points they lead with, the audiences they're targeting — and identify the whitespace your brand can credibly claim.
AI Search Positioning
We benchmark how your brand is described, cited, and recommended by AI platforms versus competitors — including first-mention position and share of voice across ChatGPT, Perplexity, Google AI, and Gemini.
Strategic Gap & Opportunity Map
We synthesize all four lenses into a clear strategic brief: the narratives you're losing, the audiences being underserved, and the specific PR actions that will shift your competitive position fastest.
The Numbers Behind the Competitive Imperative
91%
of PR professionals now use generative AI in their workflow — making AI-aware competitive analysis a baseline expectation, not a differentiator
Cision Inside PR 2026, survey of ~600 PR professionals
60%
of PR teams cite the rapidly shifting media landscape as their biggest challenge — making competitive intelligence more critical, and harder to do without expert support
Cision Inside PR 2026, survey of ~600 PR professionals
Only
11%
of sites are cited by both ChatGPT and Perplexity simultaneously — meaning platform-specific AI competitive tracking is non-negotiable
Averi.ai AI Share of Voice Analysis, April 2026
SoV > SoM
Brands whose share of voice exceeds their share of market tend to grow. Brands below it tend to shrink — making competitive benchmarking a direct growth input, not just a reporting exercise
IPA (Institute of Practitioners in Advertising), via Shadow Inc. Share of Voice in PR 2026
The Right Intelligence at the Right Moment
Competitive analysis isn't a once-a-year exercise. TIG delivers it as a strategic input at the moments that matter most.
New product launch
Understand the narrative terrain before you enter it. Know how competitors are positioned, which stories are already owned, and where your launch can credibly differentiate from day one.
Annual PR planning
Start every planning cycle with a clear picture of the competitive landscape — who gained ground last year, which narratives shifted, and where the biggest opportunities sit for the year ahead.
Losing ground to a competitor
When a competitor starts showing up where you used to, you need to know why — fast. TIG's rapid competitive audit identifies exactly where the shift happened and what it will take to reclaim your position.
Entering a new vertical
Moving into commercial AV, a new geography, or an adjacent market segment? We map the incumbents, their PR strengths and gaps, and build the entry narrative that gives you the fastest path to credibility.
Rebranding or repositioning
Before you change your story, understand the one you're currently telling — and how it compares to what competitors are owning. TIG's messaging audit makes repositioning decisions defensible, not just instinctive.
Ongoing quarterly monitoring
Competitive landscapes shift — new entrants, acquired brands, messaging pivots. TIG's quarterly intelligence brief keeps your PR strategy calibrated to the market as it actually is, not as it was six months ago.
An Intelligence Brief, Not a Data Dump
Most competitive reports hand you a spreadsheet and leave you to draw your own conclusions. TIG delivers a strategic brief — curated, interpreted, and translated directly into PR actions.
Our reports are built for the people who make communications decisions, not data analysts. Every finding comes with a recommendation. Every gap comes with a play to close it.
Deliverables are calibrated to your engagement — standalone audit, launch-specific analysis, or ongoing quarterly monitoring — so you're never paying for coverage you don't need.
Competitive landscape overview
A clear map of your competitive set — who the key players are, how they're positioned, and how the market perceives them today.
Share of voice report
Quality-weighted coverage benchmarking across earned media, trade press, and AI search platforms — your position relative to the field.
Messaging & whitespace analysis
The narratives competitors own, the audiences they're targeting, and the positioning territory available for your brand to credibly claim.
AI visibility benchmarking
How you and your competitors appear in AI-generated answers — citation frequency, first-mention position, and platform-specific gaps.
Strategic action roadmap
The three to five highest-impact PR moves to improve your competitive position — prioritized by effort, speed to result, and strategic value.
Why Channel Expertise Changes Everything
Any agency can count clips. TIG can tell you which ones matter — because we've spent decades inside the AV and consumer tech ecosystem and know the difference between a placement that moves the needle and one that doesn't.
We know the outlets that matter
A placement in CEPro carries different weight than one in a general business publication. TIG's analysis is calibrated to the publications, analysts, and influencers that actually shape buyer decisions in your vertical — not just those with the biggest reach numbers.
We read the room on messaging
We've helped shape industry conversations from inside AV, smart home, and consumer tech for decades. When we analyze a competitor's messaging, we can tell you whether it's gaining traction with integrators and specifiers — or whether it's landing flat in the channel.
We add the AI visibility layer
Traditional competitive analysis misses the fastest-growing discovery channel in B2B tech. TIG benchmarks how your brand compares in AI-generated answers — the conversations happening before your buyers ever reach your website or a sales rep.
What You're Probably Wondering
What does a PR competitive analysis include?
TIG's competitive analysis covers media share of voice, messaging and positioning audits, AI search visibility benchmarking, and strategic whitespace identification — delivered as an actionable intelligence brief, not a data dump. Every finding comes with a recommendation.
How is TIG's analysis different from a standard media monitoring report?
Media monitoring counts coverage. TIG interprets it. We assess quality-weighted share of voice, identify the narratives your competitors are winning, benchmark your AI search positioning, and translate findings into specific PR actions. The goal is decisions, not dashboards.
Why does competitive analysis matter more now than before AI search?
AI platforms like ChatGPT and Perplexity synthesize competitive landscapes for buyers on demand. If a competitor is being cited more often or positioned more favorably in AI answers, they're winning consideration before a sales conversation begins. Competitive analysis now requires an AI visibility layer that most agencies don't yet measure.
How many competitors do you analyze?
Most engagements benchmark against three to five direct competitors, with additional coverage of two to three AI-surfaced brands that appear alongside your category in generative answers. We calibrate the competitive set to your specific market and goals at the outset.
Can this be done as a standalone project or only as part of a retainer?
Both. TIG offers competitive analysis as a standalone engagement — ideal for launch preparation, repositioning, or annual planning — as well as ongoing quarterly monitoring integrated into a full PR retainer. We'll recommend the right format based on where you are and what you need.
How long does a competitive analysis take?
A standalone competitive analysis typically takes two to three weeks from kickoff to delivery of the strategic brief. Rush engagements for imminent launches can be scoped on request.
Let's Map Your Competitive Landscape —
and Build the Strategy to Lead It
Tell us your category, your key competitors, and where you feel the most pressure. We'll scope a competitive analysis that gives you the intelligence to act — not just the data to review.
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