The people
behind the
story.
Five senior partners. Decades of combined experience. One agency built entirely from inside the industry we serve.
An insider's
understanding of
how this industry
actually moves.
At TIG Global PR, we're more than a communications agency — we're the strategic engine behind the AV, consumer tech, and design-build brands shaping the future of the connected world. Our roots run deep across the channel, from vendors and integrators to buying groups, distributors, and trade associations.
We blend the reach of a global firm with the care of a boutique partner, delivering hands-on support, senior-level expertise, and campaigns built with intention. Our team has spent decades earning trust, cultivating media relationships, and crafting narratives that spotlight innovation and keep our clients at the forefront of industry conversations.
We don't follow trends. We help create them. And we make our clients impossible to ignore.
The team that makes it happen.
Veronica Esbona
Partner & Managing Director
"We don't just tell your story — we make sure the right people hear it."
Award-winning communications leader with 25+ years in AV, smart home, and technology PR. Veronica specializes in brand storytelling, media and influencer relations, and integrated campaigns that drive real visibility. Recognized as a Top 40 Woman to Watch by CE Pro, she's a trusted advisor to brands seeking to build lasting thought leadership across the industry.
Contributing writer, Technology Designer · WiCT Board Member · 2011 Volunteer of the Year
Kat Wheeler
Partner & Strategic Director
"Clarity is the most underrated competitive advantage in tech marketing."
Cross-disciplinary strategist blending product marketing, sales leadership, and narrative design across AV, smart home, and emerging tech. Former One Firefly and Mersive marketing leader known for turning complex technology into clear, compelling brand stories. Published author and experienced content creator trusted by CEOs and founders seeking differentiation and messaging that moves the needle.
Published author · Storyteller · Data-driven brand strategist
Carol Campbell
Partner
"The best PR doesn't feel like PR — it feels like the truth."
Renowned publishing and marketing executive with decades of leadership across consumer and trade media. Founding team member of USA Today, Group Publisher of Audio Video Interiors, and Founder of Women in Consumer Technology. Carol brings extraordinary industry access, CEDIA Lifetime Achievement Award recognition, and a career built on connecting brands with the people who matter most.
Founder, Women In Consumer Technology · CEDIA Lifetime Achievement Award · Co-Publisher, Technology Designer
Douglas Weinstein
Partner
"Great content doesn't interrupt the conversation — it starts one."
Veteran editor and publishing executive in consumer technology and AV. Editor-In-Chief of Technology Designer Magazine, Douglas leads HTSA Insight and produces the global newsletter for HARMAN Luxury Audio. A content strategist for major brands including Crestron, LG, and Samsung, he brings deep expertise in editorial planning, workflow optimization, and custom dealer content.
Editor-In-Chief, Technology Designer · Content strategist for Crestron, LG, Samsung · HARMAN Luxury Audio global newsletter
Eric Schwartz
Partner
"The smartest strategy is the one that connects your brand to what people already care about."
Former President of Catapult Communications, Eric led the CES Show Guide and pioneered custom publishing, digital, and event platforms including CE Week and Future Vision. With deep CTA collaborations and strategic partnerships across the industry, he brings unmatched authority in media strategy, editorial development, and branded content production.
ADL Torch of Liberty Award (2007) · Former President, Catapult Communications · CE Week & Future Vision pioneer
Stephanie Casimiro
Social Media & Marketing Manager
"Every post is a chance to say something worth stopping for."
Proven client leader driving account growth and social strategy across verticals. Stephanie is the creative engine behind TIG's day-to-day content — from thought leadership and bylines to case studies and social campaigns. Known for strong project management, consistent results, and an instinct for content that actually connects with audiences.
Social strategy · Thought leadership content · Cross-vertical account management
Connected to the organizations
that shape the industry.
Active members and advocates across the organizations that define our space.
The global trade association for the home technology industry. TIG has been an active CEDIA member since 1990, contributing to education, events, and the advancement of the custom integration channel.
The Audiovisual and Integrated Experience Association, representing the AV industry worldwide. Our AVIXA membership keeps TIG at the forefront of professional AV trends, standards, and industry relationships.
Founded by TIG partner Carol Campbell, WiCT empowers women across the consumer technology industry through networking, mentorship, and advocacy. TIG proudly supports its mission at every level.
Strategic by design:
the TIG proven process.
From Strategy to Impact —
Where Storytelling Meets Results
Discover &
Diagnose
Define the Why
Before Delivering the Wow
We uncover insights through stakeholder interviews, brand reviews, competitive benchmarking, and market positioning.
Align &
Prioritize
Think Smart.
Act Strategically
We evaluate short- and long-term priorities, identifying the campaigns that will move the needle with purpose.
Design &
Execute
From Insight
to Activation
Messaging frameworks, content calendars, media outreach, influencer plans, and digital campaigns — crafted to deliver your story with impact.
Optimize &
Quantify
Precision in
Measurement
We track coverage, earned media value, and engagement — adjusting in real-time to elevate ROI.
Succeed &
Repeat
Build.
Win. Scale.
Every campaign sets the stage for the next. We report, celebrate, and recalibrate for sustained growth.
Ready to build
something bold?
Let's talk about your brand, your goals, and how TIG Global PR can help you get there. No pressure — just a real conversation with people who know your industry.
Our certifications.
"Expertise you can measure. Results you can trust."