Case Studies – TIG Global PR
Results That Speak for Themselves

Client Success Stories

Real campaigns. Real results. See how TIG Global PR has helped AV and consumer technology brands break through, build credibility, and win.

25+ Years of AV PR
20+ Brands Represented
100+ Press Hits Per Launch
100% Senior-Level Attention
01
Case Study
HARMAN Luxury Audio Group
Mark Levinson Reveals launch event
Mark Levinson Reveals — Global Product Launch Event

Elevating Five Iconic Brands Simultaneously

Elevate brand visibility and thought leadership for JBL, JBL Synthesis, Mark Levinson, ARCAM, and Revel across AV, audiophile, and consumer markets — while driving sustained coverage for global product launches across multiple verticals and buyer segments.

TIG continues to deliver a multi-channel PR strategy including exclusive product previews, global media relations, trade show activations at CES, High End Munich, and CEDIA, influencer campaigns, and award-winning content development — plus carefully managed legacy branding for heritage brands that balances tradition with innovation.

Results
  • 100+ press hits per major product launch across global trade and consumer media
  • High-profile global launch events executed across multiple HARMAN luxury brands
  • Top-tier placements in Forbes, audiophile trade press, and custom integration outlets
  • 20+ media briefings at CES and CEDIA, deepening key editorial relationships year over year
  • Measurably elevated brand perception across residential, audiophile, and CI verticals

The entire TIG team is thoughtful, inquisitive, and diligent. Their collaboration, leadership, management skills, and creative content development have earned glowing reviews for our products. At our trade shows, our booth has seen a constant flow of media, gaining instant global attention for our new products thanks to TIG's reach and expertise.

David Tovissi
David Tovissi VP & GM, HARMAN Luxury Audio Group
02
Case Study
DMF Lighting
DMF Lighting at CEDIA Expo 2025
CEDIA Expo 2025 — Artafex Linear & PhaseX Launch

Making a Bold Statement at CEDIA Expo 2025

With two major product launches — Artafex Linear and Artafex PhaseX — DMF Lighting needed to make a bold impression at CEDIA Expo 2025 to reinforce its leadership in modular, high-performance lighting and stand out in a competitive show landscape.

TIG Global PR developed a strategic campaign focused on pre-show buzz, targeted media briefings, and on-site press engagement. We coordinated a full press schedule, managed product award entries, and amplified DMF's innovations with tailored messaging for both trade and design media — maximizing every moment of the show floor.

Results
  • #1 in lighting fixtures among the top CE Pro 100 integrators
  • Two CEDIA Smart Home Awards — plus honors from CE Pro BEST, Residential Systems, Technology Designer, Residential Tech Today, and Wallpaper Smart Space
  • 15 on-site press meetings and interviews at CEDIA Expo 2025
  • Earned placements in CE Pro, Residential Systems, Residential Tech Today, and Technology Designer
  • Cemented DMF's reputation as the integrator-first lighting innovator in the CI channel

TIG has excelled in various areas, including video development, creative writing, simplifying complex technologies, and securing extensive media coverage. Their efforts have led to numerous awards for our products and people. The TIG team has become our trusted partner, providing guidance on strategic business decisions and consistently exceeding our media engagement targets.

Andrew Wakefield
Andrew Wakefield Executive Vice President, DMF Lighting

Results Are the Only
Metric That Matters

From global launch events to trade show dominance, TIG Global PR delivers campaigns that move the needle — in coverage, in perception, and in your bottom line. We don't just get you in the room. We make sure you own it.

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