Press Releases for AV Professionals

News That
Gets
Noticed.

A press release is only as powerful as the relationships behind it. In the AV industry, getting published means knowing exactly who to call — and knowing how to write a story the trade media actually wants to run. That's what TIG Global PR delivers, every time.

Start the Conversation See who it's for ↓

The Challenge

You have news.
But who's actually reading it?

A product launch. A major installation. An industry award. A new partnership. These are the moments that should build your brand — but only if the right people see them. Most press releases sent without a strategic relationship behind them go nowhere.

The AV trade media landscape is tight-knit, fast-moving, and highly selective. Getting covered requires more than a well-written release — it requires an insider who knows the editors, understands the editorial calendars, and can position your story as the one they want to tell next.

  • Releases sent into the void
    Without established media relationships, even well-written announcements get ignored or buried. Inboxes are full and editors are selective.
  • Generic writing that doesn't land
    AV trade journalists can spot a generic release instantly. Without deep industry knowledge, your announcement reads like advertising — not news.
  • No follow-through after sending
    Sending is only step one. Without strategic follow-up, pitching, and placement tracking, coverage opportunities slip through the cracks.
  • Missing the right moment
    Timing in the trade press is everything. Without knowledge of editorial calendars and news cycles, great stories get published too late — or not at all.

Who This Is For

Your story, placed in the
publications that matter most

Residential AV Integrators

Get your best work
into the publications your clients read

Your high-end residential clients read Architectural Digest, Robb Report, and the luxury lifestyle press. A well-placed press release about your most impressive project puts your brand in front of exactly the audience you're trying to reach — before they even know they need you.

Beyond client-facing media, trade coverage in publications like CE Pro and Residential Systems builds your reputation with architects, builders, and fellow integrators — the referral network that drives high-value pipeline. A single placement can open doors that cold outreach never could.

01
Reach high-net-worth audiences
Get placed in the luxury lifestyle and design publications your ideal clients trust and read regularly.
02
Build the A&D referral pipeline
Trade coverage positions you as the go-to integrator for architects, interior designers, and luxury builders.
03
Announce award wins & milestones
Turn CEDIA awards, certifications, and company milestones into credibility-building press coverage.
04
Amplify major project completions
A flagship install press release becomes a cornerstone asset — shared, searched, and referenced for years.
05
Own your local market narrative
Regional press coverage cements your reputation as the premium integrator in your geography.

Commercial AV Integrators

Be the name that
shows up everywhere

In commercial AV, brand visibility drives vendor shortlisting. When a facilities director, IT manager, or procurement team starts evaluating integrators, the names they've seen in AV Technology, SCN, or AV Network carry instant credibility. Coverage precedes the conversation.

TIG's deep relationships with commercial AV trade editors means your announcements — new hires, vertical wins, technology partnerships, major deployments — get pitched to the right publications with the right framing. We don't spray and pray. We place with purpose.

01
Get on the vendor shortlist
Trade press visibility means your name is recognised before the RFP process even begins.
02
Announce vertical market wins
Major deployments in healthcare, education, or corporate become proof-points that attract more of the same work.
03
Amplify technology partnerships
New manufacturer partnerships and certifications deserve coverage that signals your technical credibility to the market.
04
Attract top talent
Companies with regular press coverage attract better engineers, PMs, and sales professionals who want to work for a recognised brand.
05
Support your sales team
Reprints and coverage links give your reps credible third-party proof to share in proposals and follow-up emails.

AV Manufacturers

Make every launch
impossible to ignore

A new product launch without trade press coverage is a missed commercial opportunity. Your integrator channel reads InfoComm Daily, AV Network, and rAVe Publications before they recommend anything to a client. If your product isn't in those pages, it's not on their radar.

TIG handles the full launch PR cycle — from writing a release that's tight, newsworthy, and trade-ready, to pitching to the titles that matter, to coordinating review units and securing feature placements. We give your product the coverage it deserves and the exposure your channel needs to sell it confidently.

01
Drive channel awareness at launch
Get your product in front of integrators and specifiers at the exact moment you need them to start recommending it.
02
Secure review & feature coverage
Our media relationships open doors to in-depth press coverage and product reviews that paid advertising simply cannot replicate.
03
Build pre-show buzz
Strategic release timing around InfoComm, ISE, and CEDIA maximises your visibility when the whole industry is paying attention.
04
Support your channel partners
Provide integrators with coverage links and reprints that help them justify specifying your product to their clients.
05
Build a consistent media presence
Regular coverage across multiple titles creates a compound effect — your brand becomes synonymous with leadership in your category.

How It Works

From announcement
to published coverage

TIG Global PR manages the entire press release lifecycle — from news angle development and AV-expert writing, to targeted media pitching using our exclusive industry relationships, to placement tracking and social amplification. You share the news. We make sure it lands.

01
News Angle Development
We work with you to identify the real news hook — what makes an editor open your release and want to publish it. Not every announcement is publishable as-is; we shape yours so it is.
02
AV-Expert Writing
Our writers know AV inside out. No briefing documents, no back-and-forth on terminology. We write tight, credible press releases that trade journalists actually want to publish.
03
Targeted Media Pitching
We pitch to the right editors at the right titles with the right framing — using relationships built over years in the AV trade media landscape, not a generic distribution list.
04
Placement & Amplification
We track placements, share coverage reports, and repurpose published pieces into social content — maximising the value of every piece of coverage secured.

The Impact

Why press coverage
still matters

70%
of B2B buyers say thought leadership content influences their purchasing decisions
Edelman–LinkedIn B2B Thought Leadership Impact Report
3×
more leads generated by earned media coverage compared to paid advertising of equivalent spend
Content Marketing Institute — B2B Content Marketing Report
65%
of senior B2B buyers say a vendor's media presence positively impacts their perception of credibility
Edelman–LinkedIn B2B Thought Leadership Impact Report

Ready to Get Covered

Let's get your
news published.

Book a free consultation with the TIG Global PR team. We'll talk through your upcoming announcements, pinpoint the strongest news hooks, and outline exactly how our media relationships can get your press releases into the publications that matter.

Book Your Free Consultation

No commitment required  ·  AV industry specialists  ·  Results-driven approach