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Shared Media – TIG Global PR

Where Brands Build
Communities,
Not Just Audiences

Social strategy, content creation, and community engagement that transforms your channels into living proof of your brand's authority in AV and consumer technology.

Let's Build Together →
What is
Shared
Media?

Shared media is where your brand stops speaking at the market and starts building a community that speaks with you. This is the arena where ideas spread, relationships deepen, and industry conversations evolve in real time.

We transform your social channels — from LinkedIn to podcasts to event-driven content — into living extensions of your brand voice, shaping not just awareness but genuine participation. Through thoughtful content creation, strategic engagement, and collaborative storytelling, we help your message travel farther and resonate deeper.

In an industry driven by relationships and reputation, shared media is how modern brands stay front-of-mind, build community trust, and create the kind of organic momentum that only a truly connected audience can deliver.

Where We Show Up For You

We manage your presence across the platforms that matter most in AV, consumer tech, and the broader B2B ecosystem.

💼

LinkedIn

The primary B2B and B2I channel for AV and smart tech professionals.

📸

Instagram

Visual storytelling for product launches, installs, and brand culture.

𝕏

X / Twitter

Real-time industry conversation, live event coverage, and thought leadership.

📘

Facebook

Community building and consumer-facing brand awareness campaigns.

🎙️

Podcasts

Hosted or collaborative formats that put your expertise on full display.

Full Scope of Services

From strategy to execution, every deliverable is built to drive engagement that lasts.

Social Media Services

  • Strategy, setup & account management
  • Content planning & publishing calendar
  • Audience engagement & community management
  • Blog writing & editing
  • Social shares, mentions & reposts
  • Organic influencer collaborations

Content Formats

  • Podcast production (hosted or collaborative)
  • Social video — product demos, behind-the-scenes
  • Short-form video content (Reels, Shorts)
  • Interview series & Q&As
  • Infographics & carousel posts

Events & Live Coverage

  • Real-time event content & live posting
  • Trade show social coverage (CEDIA, CES, InfoComm)
  • Speaking engagement amplification
  • Post-event content repurposing
  • Hashtag strategy & campaign management

Our Shared Media Process

We don't just post content — we build a strategy that compounds over time.

1

Audit & Strategy

We start by auditing your existing channels, analyzing your audience, and benchmarking against competitors in your space. From there we build a content strategy aligned to your business goals.

2

Content Planning & Calendar

We develop a rolling editorial calendar with content themes, platform-specific formats, and campaign windows timed around trade shows, product launches, and industry moments.

3

Creation & Publishing

Our team writes, designs, records, and schedules every piece — ensuring your voice is consistent, professional, and compelling across every platform we manage.

4

Engagement & Community Management

We monitor, respond, and participate in conversations on your behalf — building the kind of authentic community presence that algorithms and audiences both reward.

5

Reporting & Optimization

Monthly reporting gives you clear visibility into what's working. We use data to continuously refine the strategy and improve performance over time.

Community Is the
New Competitive Advantage

In an industry where buying decisions happen through relationships and word-of-mouth, your social presence is your first impression — and often your most lasting one. We help AV and tech brands build audiences that don't just follow them, but advocate for them. That's the difference between a brand with followers and a brand with fans.

Ready to Own the Conversation?

Tell us where you want to show up — and we'll build the strategy that gets you there.