Insights, industry coverage, event recaps, and thought leadership from the TIG Global PR team.
Work With Us →Nobody asked you if you enjoy social media. Not your customers. Not your competitors. Not the algorithm. And definitely not the journalists, investors, and potential partners who are scrolling your feed right now, forming opinions about your brand before you’ve said a single word to them. Look, we hear the “I’m not really a social…
Augusta Doesn’t Care About Your Intentions. Neither Does Your Media Presence. The Masters tees off this week, and if you’ve been paying attention to the storylines heading into Augusta, there’s a theme worth stealing. Scottie Scheffler arrives at Augusta this week under a cloud of questions. The world’s No. 1 ranked golfer, two-time Masters champion,…
Yes, this is about that competitor. The one you keep losing to. You know the one. They are not obviously better than you. Their product is not blowing yours out of the water. Their booth at CEDIA was fine. Their press coverage is comparable. On paper, every time you go head to head, it should…
Trade Show Season Is Coming. Are You SHOWING UP or Just Showing Up? There is a difference. A big one. And your competitors are hoping you never figure it out. It is that time of year again. The calendar fills up, the booth deposit clears, and somewhere across the industry someone is printing a banner…
A practical look at one of the most underrated AI use cases for AV integrators — and the marketing opportunities it opens up. There’s a lot of conversation in this industry right now about AI — what it can do, what it can’t, and whether it’s relevant to the day-to-day reality of running an integration…
A (Mostly Serious) Celebration of Sound, JBL, and the Bangers That Have Defined Every Year Since 1946 Okay, real talk. When I decided to write a blog post celebrating 80 years of JBL, I had two options. Option A: write something very official, with words like “legacy” and “pioneering” and “unparalleled acoustics.” Option B: make…
International Women’s Day 2026 | TIG Global PR This International Women’s Day, we didn’t want to talk about representation statistics or industry demographics. We wanted to talk about direction. That’s why, for our IWD 2026 podcast, TIG Global PR’s Partner and Strategic Director Katharine Wheeler sat down with three women who are actively steering the…
You Want Builder Relationships? I Found 70,000 of Them in Orlando. Last month I attended the International Builders’ Show as part of Design & Construction Week. I expected scale. I packed my comfortable shoes and expected grand booths. I expected a lot of square footage and a lot of noise. What I didn’t expect was…
The lighting industry’s most energetic gathering returned bigger, busier, and more inspiring than ever — and it did not disappoint. Carol Campbell Co-Publisher, Technology Designer Magazine If the theme of Lightapalooza 2026 was any indication of what attendees were in for, the bar was set at circus-spectacular from the very first moments. David Warfel’s keynote…
By Katharine Wheeler Editor’s note: The following article is featured in the Winter 2026 issue of Technology Designer Magazine. There are few things in the design world as deceptively simple and surprisingly influential as a color. Not a paint chip, not a shade of upholstery, not a trim option, but a cultural signal. That is…
There’s a moment in every sales conversation where everything slows down. You’ve explained the product.You’ve answered the questions.You’ve walked them through the process, the timeline, the support plan, the contingency plan for the contingency plan. Everyone nods. Someone says, “This all makes sense.” And then… nothing happens. That pause isn’t confusion. It’s trust being negotiated.…
Paid, Earned, Shared, Owned: Where Marketing Ends and PR Begins (And Why Most B2B Tech Brands Eventually Need PR) The first sign isn’t panic. It’s confusion. The campaign launched on schedule. The booth was busy. The demo landed. Marketing can show you the numbers, impressions, traffic, engagement. All the proof you’d expect when money has…
Maureen Jenson: A Lasting Legacy in Custom Integration and Consumer Technology Journalism May 5, 2025 It is with heavy hearts that we share the passing of Maureen Jenson on March 26 in Hermosa Beach, California. For decades, Maureen was a vibrant force in the consumer technology and custom integration industries, a trailblazer whose humor,…
