Insights, industry coverage, event recaps, and thought leadership from the TIG Global PR team.
Work With Us →A (Mostly Serious) Celebration of Sound, JBL, and the Bangers That Have Defined Every Year Since 1946 Okay, real talk. When I decided to write a blog post celebrating 80 years of JBL, I had two options. Option A: write something very official, with words like “legacy” and “pioneering” and “unparalleled acoustics.” Option B: make…
International Women’s Day 2026 | TIG Global PR This International Women’s Day, we didn’t want to talk about representation statistics or industry demographics. We wanted to talk about direction. That’s why, for our IWD 2026 podcast, TIG Global PR’s Partner and Strategic Director Katharine Wheeler sat down with three women who are actively steering the…
You Want Builder Relationships? I Found 70,000 of Them in Orlando. Last month I attended the International Builders’ Show as part of Design & Construction Week. I expected scale. I packed my comfortable shoes and expected grand booths. I expected a lot of square footage and a lot of noise. What I didn’t expect was…
The lighting industry’s most energetic gathering returned bigger, busier, and more inspiring than ever — and it did not disappoint. Carol Campbell Co-Publisher, Technology Designer Magazine If the theme of Lightapalooza 2026 was any indication of what attendees were in for, the bar was set at circus-spectacular from the very first moments. David Warfel’s keynote…
By Katharine Wheeler Editor’s note: The following article is featured in the Winter 2026 issue of Technology Designer Magazine. There are few things in the design world as deceptively simple and surprisingly influential as a color. Not a paint chip, not a shade of upholstery, not a trim option, but a cultural signal. That is…
There’s a moment in every sales conversation where everything slows down. You’ve explained the product.You’ve answered the questions.You’ve walked them through the process, the timeline, the support plan, the contingency plan for the contingency plan. Everyone nods. Someone says, “This all makes sense.” And then… nothing happens. That pause isn’t confusion. It’s trust being negotiated.…
Paid, Earned, Shared, Owned: Where Marketing Ends and PR Begins (And Why Most B2B Tech Brands Eventually Need PR) The first sign isn’t panic. It’s confusion. The campaign launched on schedule. The booth was busy. The demo landed. Marketing can show you the numbers, impressions, traffic, engagement. All the proof you’d expect when money has…
Maureen Jenson: A Lasting Legacy in Custom Integration and Consumer Technology Journalism May 5, 2025 It is with heavy hearts that we share the passing of Maureen Jenson on March 26 in Hermosa Beach, California. For decades, Maureen was a vibrant force in the consumer technology and custom integration industries, a trailblazer whose humor,…
