Trade Show Support · TIG Global PR

The show starts
before you get there.

Trade shows are one of the best opportunities in this industry to get in front of the people who matter — press, buyers, integrators, and partners. The question is whether you are going to make it count, or just be there. TIG manages the full arc of your trade show presence so your team can focus on the floor.

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Who This Is For

Built for every kind of show.

Whether you are on the main stage at CEDIA or working a regional buying group meeting, the fundamentals are the same. The right story, the right preparation, and the right follow-through. We have done it at every level.

National
National Trade Shows
The industry's biggest stages demand the most preparation. Press schedules fill up months in advance. We get you in front of the right people before the floor opens.
CEDIA CES ISE Lightapalooza InfoComm
Regional
Regional Shows & Expos
Regional events are where dealer relationships are built and local market share is won. We help you show up with presence and purpose, not just a table and a banner.
NAHB Local AV Expos Design Events
Buying Groups
Buying Group Events
Buying group meetings are where specifying decisions happen in a room full of your most important channel partners. We prepare you to walk in with a story that sticks.
Azione HTSA ProSource BrandSource
Local
Local & Custom Events
Dealer days, open houses, showroom launches, and product events. Every touchpoint with your channel is an opportunity. We make sure it looks and sounds like one.
Dealer Days Open Houses Launch Events
The Challenge

You are spending the money
to be there.

Every year brands show up with beautiful booths and great products and absolutely nobody stops to look at them. Not because the product is wrong. Because the show started without them.

No pre-show buzz
No media outreach, no social anticipation, no reason for anyone to put your booth on their list before they walked through the door. The brands that get traffic planned it months in advance.
Missed press opportunities
Editors have packed schedules and zero patience for a cold pitch on the floor. If you are not booked before the show, you are not getting in. That coverage goes to someone else.
No post-show momentum
Leads go cold fast. Faster than you think. Without a follow-up plan built before you leave home, the investment you just made evaporates within two weeks of landing.
The conversation continues without you
Post-show social and forum conversations are often the most candid and influential coverage a show generates. Most brands miss all of it because they already moved on.
What We Do

Full-arc support.
Every stage of the show.

From the first media outreach months before the show to the last follow-up email after you land back home, TIG handles every piece so nothing falls through.

01
Pre-Show Strategy
Messaging, press materials, editorial calendar, and a clear activation plan built before you ship the crate. You arrive ready, not scrambling.
02
Media Outreach & Press Meetings
We know the editors. We book early, brief them properly, and get you in front of the publications that actually move your market.
03
Speaking Engagements
We identify the right stage, develop your pitch, and prepare your executives to own it. Thought leadership that outlives the event.
04
Awards Nominations
We identify the opportunities, build the nomination strategy, and write submissions that earn your products the recognition they deserve.
05
Social Media Coverage
Pre-show teasers, day-of content, post-show recaps. Your brand stays present in the conversation before, during, and after every show.
06
Post-Show Follow-Up
Coverage recaps, outreach support, and the follow-up plan that most brands never build — ready before you leave home.
How It Works

From calendar
to momentum.

TIG manages every stage so your trade show investment works as hard as the team standing on the floor.

01
Strategy & Planning
We align on your show goals, story angles, target media, and a full timeline for every activation — months before the show opens.
02
Pre-Show Activation
Media outreach, press booking, social teaser content, speaking and award submissions — all executed on schedule before you arrive.
03
On-the-Floor Execution
Live social coverage, press meeting support, and real-time content that keeps your brand in the conversation while the show is happening.
04
Post-Show Follow-Through
Coverage recap, lead follow-up support, and amplification of press hits — while the momentum is still there to use.
Why TIG

Proven at every
level of the industry.

25+
Years on the floor
CES · CEDIA · ISE · Lightapalooza · The Builders Show and beyond
20+
Brands represented
HARMAN · Legrand · DMF Lighting and more across AV and consumer tech
5
Senior partners — no junior handoffs
Your account is handled by people who have been part of this industry for decades
Further Reading
From the TIG Blog
Are You Showing Up or Just Showing Up?
The difference between a booth and a moment — and how to make sure you are building the latter. Kat's full take on what actually moves the needle at a trade show.
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Ready to actually show up
this season?

Tell us what shows are on your calendar — national, regional, local, or buying group. We will put a strategy together before you are standing on the floor wishing you had one.

Book a Conversation

No commitment required · AV industry specialists · 25+ years on the floor