The Answers Your Buyers Are Getting —
Are You In Them?
AI search has rewritten how specifiers, integrators, and buyers discover brands. We make sure yours shows up — cited, trusted, and recommended — across ChatGPT, Perplexity, Google AI, and every platform your buyers now turn to first.
Start a Conversation → Learn MorePR Is Now the Engine Behind AI Search
When a buyer asks ChatGPT "what's the best AV integration platform for a corporate campus" or "who are the top smart home brands," an AI engine generates an answer — and that answer cites sources. The brands that appear aren't there by accident.
Generative Engine Optimization (GEO) is the practice of ensuring your brand is cited, recommended, and trusted by AI systems. Unlike SEO, it's not won with technical tricks — it's won with earned authority. Which is exactly what TIG has spent decades building.
We've taken the same media relationships, storytelling expertise, and channel credibility that power our earned media practice and built a systematic approach to making our clients the answer AI gives.
Most agencies treat GEO as a technical SEO problem. We treat it as a PR problem — because that's what it is.TIG Global PR
Three Pillars of AI Visibility
Our GEO practice is built on the same foundation that makes earned media work — authority, relationships, and storytelling — structured to feed the AI engines your buyers trust.
AI Visibility Auditing & Strategy
We query AI platforms with the exact questions your buyers ask — documenting precisely where your brand appears, where competitors dominate, and which sources AI is trusting in your category. Every engagement starts here.
Earned Media for AI Citations
Research consistently shows the vast majority of AI citations originate from earned media. We leverage TIG's deep relationships across AV, smart home, and consumer tech press to secure placements in the exact publications AI systems trust most.
Content & Entity Optimization
We restructure your owned content so AI can extract and cite it cleanly — question-intent formatting, structured data, entity mapping, and a consistent brand footprint across the third-party platforms AI uses to validate credibility.
Every deliverable is on time, on brand, and engineered to exceed expectations.
Auditing & Strategy
- AI visibility baseline audit
- Buyer query mapping across ChatGPT, Perplexity, Google AI & Gemini
- Competitor citation gap analysis
- Entity & topic mapping
- AI-trusted publication identification
- 90-day GEO roadmap
- Monthly AI share-of-voice reporting
- Quarterly strategy reviews
Earned Media for GEO
- GEO-framed media pitching
- Thought leadership in AI-cited publications
- Trade press & analyst briefings
- Award submissions & buyer's guide placements
- Podcast & editorial calendar strategy
- Industry forum & association visibility
- Influencer & community engagement
Content & Entity Optimization
- AI-optimized content creation
- On-site page restructuring for citation extraction
- Schema markup & structured data
- Founder & leadership entity building
- Review platform strategy
- Community presence building
- Cross-platform brand footprint alignment
The Brands AI Recommends Win the Consideration Set
Paid ads stop the moment your budget does. Traditional SEO is rapidly decoupling from AI-generated answers — research consistently finds minimal overlap between pages that rank well in traditional search and those that appear in AI-generated answers. And buyers in AV and consumer tech are increasingly turning to ChatGPT and Perplexity before they ever open a browser tab.
GEO compounds. A placement in a trusted trade publication doesn't just earn impressions today — it feeds the AI citation engine for months. The earlier your brand builds that footprint, the wider the moat becomes against competitors still optimizing for yesterday's search.
TIG's decades of AV media relationships aren't just a PR asset — they're a direct GEO advantage. We already know which editors, publications, and platforms AI systems trust in your category. No other agency can walk in with that on day one.
Source: MuckRack Generative Pulse, analysis of 1M+ AI-cited links (March 2026)
Source: 2X AI Innovation Lab, 2026 AI Visibility Index (April 2026)
Source: Semrush analysis of 69M search sessions, May–July 2025
Source: Semrush AI Visibility Index 2026
We Don't Just Talk About AI — We're Trained In It
Our team holds active certifications across AI fundamentals, generative AI systems, large language model architecture, and AI-powered marketing strategy — so our GEO work is grounded in how these systems actually work, not just what they produce.
Generative AI Fundamentals
Certified 2023
Introduction to Large Language Models
Certified 2023
Transformer Models & BERT
Certified 2023
Attention Mechanism
Certified 2023
Introduction to Generative AI Studio
Certified 2023
Introduction to Responsible AI
Certified 2023
Encoder-Decoder Architecture
Certified 2023
Introduction to Image Generation
Certified 2023
Become an AI-Powered Marketer
Certified 2025
Content Marketing Principles for Business
Certified 2025
SEO Certification
Certified 2023
SEO Foundations
Certified 2023
Certifications held by TIG Global PR team members. Our AI credentials complement — not replace — the decades of AV and consumer tech industry expertise that make our GEO strategies effective where it counts.
What You're Probably Wondering
What is Generative Engine Optimization (GEO)?
GEO is the practice of optimizing your brand's content, authority, and digital footprint to be cited and recommended by AI systems like ChatGPT, Perplexity, Google AI Overviews, and Gemini. Unlike traditional SEO, GEO is primarily won through earned media and third-party authority signals — not technical on-page optimization.
How is GEO different from SEO?
SEO targets your ranking position in traditional search results. GEO targets whether AI systems cite your brand when generating answers. ChatGPT Search primarily cites pages ranked 21st or lower in traditional search — meaning your existing SEO investment doesn't automatically translate to AI visibility.
Why is a PR agency better positioned to deliver GEO than an SEO agency?
Because the overwhelming majority of AI citations come from earned media — third-party press coverage, trade publications, analyst mentions, and industry forums. MuckRack's analysis of over one million AI-cited links found 94% came from non-paid, earned sources. An SEO agency can restructure your content, but only a PR agency with deep media relationships can earn the placements that drive AI citations.
How do you measure results?
We run a defined set of buyer queries across AI platforms every month and track your citation frequency, share of voice versus competitors, and which sources are driving your mentions. This becomes your AI visibility scorecard — concrete, trackable, and tied directly to how your buyers discover brands.
How quickly does GEO show results?
An AI Visibility Audit delivers findings immediately. Content restructuring and earned media placements typically begin influencing AI citations within 60–90 days. Like all earned media, GEO compounds over time — the footprint built in month three continues working in month twelve and beyond.
Do you work with brands outside the AV industry?
Our deepest expertise is in AV, smart home, consumer electronics, and design-build — the verticals where our media relationships give us the strongest GEO advantage. We also work with adjacent consumer tech and B2B technology brands where our channel knowledge applies.
Let's Find Out Where You Stand —
and What It'll Take to Lead
Start with an AI Visibility Audit. We'll show you exactly where your brand appears in AI search, where competitors are winning, and what it would take to own the answer in your category.
Get in Touch → View All Services 954-629-3302