Print.
Digital.
All of It.
Done Right.
Great collateral isn't a format — it's a strategy. TIG creates everything from beautifully printed brochures and trade show materials to interactive digital flipbooks, gated lead magnets, and campaign landing pages. Whatever the channel, whatever the audience, we build collateral that represents your brand and moves your buyer forward.
Book Your Free ConsultationCollateral Built
for How Buyers
Actually Buy
Modern AV buyers do their research digitally, on their own timeline, before they ever talk to a salesperson. Your collateral needs to meet them there — beautiful, interactive, and built to capture leads.
Digital Brochures
Stunning, on-brand digital brochures that live online, load instantly, and look exceptional on any device. No PDFs that never get opened — these are designed to be shared, clicked, and converted.
Best for: Capabilities overviews · Service menus · Product launchesInteractive Flipbooks
Turn your content into a page-turning digital experience. Flipbooks engage buyers far longer than static PDFs, embed anywhere, and give you analytics on exactly which pages hold attention — and which don't.
Best for: Lookbooks · Annual reports · Product catalogsGated Content Assets
High-value guides, whitepapers, and resource kits built to sit behind a lead capture form. We write, design, and structure content compelling enough that prospects hand over their contact details to get it.
Best for: Lead generation · Nurture campaigns · Authority buildingCampaign Landing Pages
Dedicated landing pages built around a single offer or message — no distractions, no navigation leaks. Designed to convert paid traffic, email campaigns, and trade show follow-ups into qualified conversations.
Best for: Paid campaigns · Event follow-up · Specific offersSales Enablement Kits
Give your sales team (or dealer network) content that actually closes deals. Proposal templates, one-pagers, project showcase documents, and leave-behinds built to reinforce every stage of the conversation.
Best for: Dealer channels · Sales teams · Post-demo follow-upProduct & Project Guides
Detailed, beautifully designed guides that showcase your products or completed projects in full context. From technical specs to lifestyle photography, we build the materials that make buyers say yes before the quote arrives.
Best for: Product launches · Portfolio showcases · Spec-in campaignsPrint & Digital.
Stronger
Together.
Print and digital aren't competing — they're complementary. The right mix depends on your audience, your channel, and your goals. TIG knows how to deploy both to maximum effect, and how to make sure every piece works together as a cohesive brand experience.
It Works While You Sleep
A well-designed print brochure makes a lasting impression at the right moment. A digital brochure or flipbook extends that reach further — living at a URL, getting shared via email and text, and accessed by the right person at the right moment, whether that's at the trade show booth or 11pm on Sunday when your prospect is finally doing their research.
Gated Content Generates Leads
A well-positioned digital asset — a buyer's guide, a project showcase, a technology explainer — placed behind a simple form becomes a lead generation engine. The content does the qualifying. You get contact details and intent signals, not cold lists.
It's Measurable and Updatable
Digital collateral tells you who opened it, which pages they spent time on, and where they dropped off — giving you data you can act on. And when your products change or pricing updates, you update the asset once. Print and digital together give you the best of both: physical presence and digital intelligence.
It Elevates Your Brand
Beautifully designed collateral — print or digital — signals that your company operates at a premium level. When a prospect receives a polished flipbook or a professionally printed piece instead of a Word doc or generic email, the perception of your brand shifts before they've heard a word of your pitch.
Built for the
AV Industry
From resi integrators building local authority to manufacturers running national campaigns, TIG creates collateral that speaks directly to your buyer — in their language, at their moment of decision.
Collateral that converts luxury prospects into clients
Your high-end residential clients aren't reading spec sheets — they're making emotional decisions about their home. Your collateral needs to match the quality of the projects you install: stunning, curated, and designed to inspire confidence before the first site visit.
- Lifestyle-forward digital brochures that showcase completed projects beautifully
- Gated "Smart Home Buyer's Guide" assets that capture leads from your website
- Campaign landing pages for builder partnerships and referral programs
- Sales enablement kits your team can personalize per prospect
- Project showcase flipbooks to share post-consultation
Collateral built for complex buying committees
Commercial deals don't close in one meeting. Your collateral needs to survive the handoff — from the facilities manager who first contacted you, to the IT director, to the CFO signing off on the budget. Every piece needs to answer a different question for a different stakeholder.
- Vertical-specific brochures for corporate, education, hospitality, and healthcare
- ROI and business case guides for CFO and procurement audiences
- Technical specification documents for IT and facilities decision-makers
- Campaign landing pages for vertical market campaigns and trade show follow-up
- Proposal templates and presentation decks for your sales team
Collateral that sells through your channel and to end users
Manufacturers need collateral that works at two levels simultaneously: dealer-facing content that enables your channel to sell confidently, and end-user content that pulls demand through. TIG creates both — with the consistency that protects your brand across every touchpoint.
- Product launch kits with digital brochures, one-pagers, and campaign assets
- Dealer enablement packages with everything the channel needs to sell your line
- End-user facing content for vertical markets and applications
- Gated technical guides and whitepapers for lead generation
- Tradeshow and campaign landing pages tied to InfoComm, ISE, and CEDIA
Collateral That
Does the Work
These aren't theoretical use cases. These are the exact moments where the right piece of collateral makes the difference between a prospect going cold and a deal moving forward.
The InfoComm Follow-Up
You met 200 people at the show. Most of them will forget you by Monday. A personalized campaign landing page with a digital lookbook of your latest products — sent within 24 hours — keeps your brand front of mind while competitors send generic emails.
The Website Lead Magnet
A "Complete Guide to Smart Home Automation" or "AV Design Considerations for Corporate Offices" placed behind a lead form on your website quietly generates qualified contacts around the clock. Every download is a hand-raise.
The Builder Partnership Pitch
Walking into a meeting with a luxury home builder with a beautifully printed brochure — and a digital project showcase flipbook to follow up with — signals exactly the level of partner you are. The right collateral in the right format at the right moment builds confidence before you've said a word.
The Product Launch
A new product deserves more than a press release. An interactive flipbook with specs, applications, installation highlights, and customer testimonials gives dealers, press, and end users everything they need — in one shareable link.
The Stalled Deal
When a prospect has gone quiet, a personalized leave-behind — a case study of a project just like theirs, or a custom ROI guide for their vertical — can restart the conversation without another cold call.
The Email Campaign
A campaign email that drives to a dedicated landing page — not your homepage — with a single, specific offer converts dramatically better than generic outreach. We build both the asset and the page it lives on.
Content That Converts
The numbers behind why digital collateral is no longer optional for companies serious about growth.
Collateral That
Works Everywhere.
Let's build a collateral strategy that covers every channel — print, digital, and everything in between. Content that generates leads, enables your sales team, and represents your brand at the level your clients expect.
Book Your Free ConsultationNo commitment required · AV industry specialists · Results-driven approach