Social Media Management
CONTENT
THAT CONVERTS.
Your clients are on social before they ever call you. TIG builds and manages social media programs that put your brand in front of the right audience — consistently, professionally, and with a strategy behind every post.
The Challenge
Your competitors are already in the feed.
Social media isn't a nice-to-have — it's where buyers, specifiers, and partners form their first impressions. An inconsistent or absent presence doesn't just mean missed opportunities. It signals that you're not paying attention.
Posting is inconsistent — or non-existent
A quiet LinkedIn page or dormant Instagram tells prospects your company isn't active. In a trust-based industry, that silence costs deals.
Content doesn't reflect your expertise
Generic posts, stock images, and recycled content don't differentiate you. You've earned a reputation — your social should prove it.
No strategy behind the schedule
Posting without a content plan means missing launches, industry moments, and the rhythms that build algorithmic reach over time.
Your team doesn't have the bandwidth
Between running the business and serving clients, social media keeps getting pushed to next week. We make sure it never does.
Who This Is For
Built for every corner of the industry
Show the lifestyle, sell the project.
High-end residential clients discover integrators through Instagram, Houzz, and LinkedIn before they ever ask for a referral. A polished, consistent social presence showcases your craftsmanship, signals your premium positioning, and keeps your brand visible to the clients who are ready to invest. TIG manages it all — from content calendars to project spotlights and client stories — so your feed works as hard as your team does.
Project showcases that inspire
Professional project content, photography guidance, and caption writing that sells the experience, not just the technology.
A&D and builder community presence
Targeted LinkedIn content positioning your firm as the preferred technology partner for architects, designers, and luxury builders in your market.
Trade show and launch moments
Content timed to industry trade shows, new product launches, and key buying seasons keeps your feed relevant and timely year-round.
Reputation-building thought leadership
Short-form LinkedIn posts positioning your principals as trusted voices in their space.
Client referral amplification
Content your happy clients want to share — extending your reach into exactly the social circles where your next project lives.
Build authority in your vertical.
Commercial buyers research vendors on LinkedIn. They look at who you've worked with, what you're saying about industry trends, and whether your brand looks like it belongs in the category you're selling into. TIG builds the social presence that signals expertise, attracts inbound from decision-makers, and keeps your pipeline warm between sales cycles.
Vertical-specific thought leadership
Content that speaks directly to decision-makers in your target sectors — not generic technology posts that could come from anyone.
Case study amplification
Turn every completed project into a multi-post social campaign that keeps your portfolio visible long after the install wraps.
Executive personal branding
LinkedIn ghostwriting for principals and sales leaders that builds individual authority and drives connection requests from real buyers.
Trade show and event coverage
Key industry trade shows turned into live content moments that extend your reach far beyond the show floor.
Lead generation content
Strategic calls-to-action woven into educational content that moves followers from passive awareness to active conversation.
Own the feed.Lead the channel.
For manufacturers, social media is simultaneously a brand channel, a dealer recruitment tool, and a trade media relationship engine. TIG builds integrated social programs that serve all three — keeping your products visible to end users, your brand compelling to integrators, and your launches landing with the impact they deserve.
Product launch campaigns
Multi-platform social campaigns coordinated with PR and trade media outreach so every launch moment is maximised across channels.
Channel partner amplification
Social content that celebrates integrator wins, dealer partnerships, and installation milestones — deepening channel loyalty publicly.
Trade show presence management
Major industry shows covered with pre-show teasers, live coverage, and post-show recap content that extends your investment.
Real-world installation content
Co-created content with channel partners showcasing your products in the field — the social proof that closes dealer and end-user sales alike.
Brand voice development
Defining the tone, POV, and content pillars that make your brand immediately recognisable across every platform and every post.
What's Included
Everything you need. Nothing you don't.
TIG's social media programs are built around your goals, your audience, and your capacity — not a one-size-fits-all package.
Content Strategy & Calendar
A monthly content plan aligned to your launches, trade shows, and business goals — so you always know what's coming and why.
Copywriting & Caption Writing
Writers who understand your industry and — more importantly — your audience. Every word earns its place.
Graphic & Visual Direction
On-brand visual templates, image sourcing guidance, and creative direction that makes your feed look as premium as your work.
Platform Management
LinkedIn, Instagram, Facebook, and X — we manage scheduling, posting, and community response so your channels never go quiet.
Inbox Management
We monitor and manage your social inboxes — responding to comments, DMs, and mentions promptly so no conversation falls through the cracks.
Competitive Analysis
Regular monitoring of what your competitors are posting, how their content performs, and where the gaps are that your brand can own.
Thought Leadership Posts
Ghostwritten LinkedIn content for founders and executives that builds personal brand authority and drives meaningful engagement.
Monthly Reporting
Clear, actionable reports covering reach, engagement, follower growth, and content performance — with recommendations for the month ahead.
From the TIG Blog
You're Allowed to Hate Social Media. You're Just Not Allowed to Ignore It.
Not being on social media doesn't make you immune to it. It just means someone else is controlling the story about your business.
How It Works
From strategy to scroll-stopping content
TIG handles the full program — from initial brand audit to ongoing content production and performance optimisation. You stay focused on running your business.
01
Audit & Strategy
We review your current channels, competitive landscape, and audience. From there, we build a tailored strategy with clear content pillars and goals.
02
Content Creation
Monthly calendars, platform-ready copy, visual direction, and thought leadership posts — produced by specialists who know your industry.
03
Publishing & Management
We schedule and post across all agreed platforms, monitor engagement, manage your inbox, and respond where appropriate to keep your brand active.
04
Reporting & Optimisation
Monthly performance reports with clear metrics and strategic recommendations — so every month's content is smarter than the last.
Numbers that speak
for themselves
89%
of B2B marketers use LinkedIn to generate leads — and 62% say it generates leads at twice the rate of the next-best platform
Oktopost B2B Social Media Trends Report, 2024
81%
of B2B buyers choose a preferred vendor before they ever speak with a sales rep — based entirely on what they find online
6sense 2024 B2B Buyer Experience Report
3×
more conversions generated by LinkedIn than the next-best-performing social platform for B2B organisations
Oktopost B2B Social Media Trends Report, 2024
STOP POSTING
INTO THE VOID.
Book a free consultation with the TIG Global PR team. We'll audit your current social presence, identify the biggest opportunities in your market, and show you exactly what a managed program would look like for your business.
Book Your Free Consultation