Influencer Outreach
THE VOICE YOUR BUYERS
ALREADY TRUST.
Your buyers tune out ads. They don't tune out people they respect. TIG identifies the right influencers — trade press, industry voices, podcasters, creators, and thought leaders — and builds the relationships that put your brand in front of exactly the right audience, through exactly the right messenger.
Your message is out there.But is anyone listening?
Buyers in every market are overwhelmed with brand content. Ads, emails, social posts, press releases — the noise is deafening. And the more crowded it gets, the less any single brand voice cuts through.
What does cut through? A trusted third party saying it for you. A respected editor reviewing your product. A well-followed industry voice recommending your service. A podcaster your buyers listen to every week putting your name in their ears.
That's not advertising. That's influence — and it works because buyers apply their existing trust in the messenger directly to your brand. You're not asking them to believe you. You're letting someone they already believe do it for you.
TIG has spent decades building relationships with the voices that matter in your market. We know who moves opinion, who your buyers actually listen to, and how to get your story in front of them in a way that feels earned — because it is.
Branded content gets ignored
87% of B2B buyers trust content from industry experts more than content from brands. If the only voice talking about you is yours, you're fighting an uphill battle.
You don't know which voices actually matter
Follower counts don't equal influence. The creator with 3,000 highly engaged industry followers can move more decisions than one with 300,000 irrelevant ones. Identifying the right people takes deep market knowledge.
Cold outreach to influencers doesn't work
Influencers and trade voices are pitched constantly. Without a relationship, a track record, or the right introduction, most outreach goes nowhere. TIG's existing relationships change that equation entirely.
One placement doesn't build momentum
A single mention is a moment. A sustained influencer program is a narrative. Building the kind of third-party presence that actually shifts buyer perception takes consistent, strategic effort — not a one-off ask.
Built for every corner of the industry
Get recommended before the call.
High-end residential clients trust the people they follow — interior designers, real estate agents, smart home bloggers, and lifestyle creators — more than they trust any brand's own marketing. A recommendation from a voice they already trust puts your firm at the top of the consideration list before you've said a word. TIG identifies and activates the right local and national voices to put your name in front of the clients you want most.
Design & lifestyle creator outreach
Interior design influencers, home tech reviewers, and lifestyle creators who speak directly to the clients making high-value home investment decisions.
A&D community voices
Architects and designers who share their project recommendations with clients. Getting featured in their content puts your firm in the right rooms before the brief is even written.
Trade publication editors
Reviews, features, and editorial coverage from the publications your target clients read when they're researching who to hire for a significant project.
Podcast and video placements
Guest appearances and brand mentions on home technology, smart home, and luxury lifestyle podcasts that reach exactly the audience you're trying to build relationships with.
Sustained narrative building
A coordinated program of placements that builds a consistent, third-party-validated presence over time — not a single mention that disappears after a week.
Influence the committee before the RFP.
Commercial buying committees research vendors before they issue RFPs. They read industry analysts, follow trade publications, listen to podcasts, and pay attention to who shows up in the professional communities they're part of. TIG maps the influencer landscape in your target verticals and builds a presence in the conversations your buyers are already having — so your name is familiar before the selection process begins.
Trade analyst & editor relationships
Briefings and story placements with the analysts and editors your buyers cite internally when they're building the business case for a purchase decision.
LinkedIn thought leader amplification
Partnerships with respected voices on LinkedIn who reach procurement managers, IT directors, and facilities decision-makers in your target verticals.
Podcast and webinar visibility
Guest placements on the industry podcasts and virtual events your buyers use to stay current — getting your expertise in front of them in a format they already choose to consume.
Vertical community engagement
Presence in the Slack groups, forums, and professional associations where your target buyers share recommendations and ask each other who to call.
Co-created content with influencers
Jointly produced articles, webinars, and video content that pairs your expertise with an influencer's audience — credibility by association, at scale.
Get specified by the people who specify.
For manufacturers, influencer outreach operates at two levels — the trade voices that reach integrators and dealers, and the consumer-facing voices that create pull-through demand from end users. TIG builds programs that work both channels simultaneously: getting your products into the hands of reviewers, into the conversations of integrator communities, and in front of the buyers who influence what gets installed.
Trade press & reviewer outreach
Product seeding, demo access, and editorial briefings with the trade reviewers and editors whose opinions carry direct weight in integrator specification decisions.
Integrator community influencers
The dealers, trainers, and respected voices within integrator communities who shape what their peers specify — often more influential than any trade publication.
Consumer tech creators
YouTube reviewers, home technology bloggers, and social creators whose audiences directly drive pull-through demand — making end users ask for your product by name.
Launch amplification campaigns
Coordinated influencer outreach timed to product launches — seeding reviews, generating buzz, and creating the impression of momentum across multiple channels simultaneously.
Ongoing relationship management
Sustained programs that keep your brand top-of-mind with key voices year-round — not just at launch, but throughout the product lifecycle.
The full spectrum of influence
Influence doesn't come in one shape. The right mix depends on your audience, your goals, and where your buyers actually go for guidance. We know how to identify and activate every tier.
Trade & Editorial
Trade Press & Industry Editors
The editors and journalists your buyers already read — and trust. Coverage, reviews, and mentions from trade publications carry authority that no amount of paid advertising can replicate.
Audio & Video
Podcasters & Video Creators
Hosts with dedicated, loyal audiences who listen or watch regularly. Placement on the right podcast puts your brand in your buyer's ears during their commute — in a format they chose to consume.
Social & Digital
LinkedIn & Social Thought Leaders
Industry professionals with engaged followings on LinkedIn, Instagram, and YouTube who shape opinion within the communities your buyers belong to. Niche reach, maximum relevance.
Community
Community Leaders & Forum Voices
The respected figures in professional forums, Slack communities, and industry associations whose recommendations carry outsized weight with the peers who trust them most.
Design & Lifestyle
Design & Lifestyle Creators
Interior designers, architects, and lifestyle content creators who shape the aspirations of the end clients making significant purchase decisions — often before they've thought to search for a specific brand.
Channel & Trade
Channel Influencers & Trainers
The dealers, integrators, and industry trainers who shape what their peers specify and install. In a channel-driven market, these are often the most valuable voices of all.
Full-service influencer outreach — from identification to amplification
We don't hand you a list of names and leave you to figure out the rest. TIG manages the full program — strategy, relationship building, outreach, placement, and measurement.
Influencer Identification & Vetting
We map the influence landscape in your specific market — identifying who your buyers actually follow, whose opinions they act on, and which voices are genuinely worth pursuing. Follower count is the last thing we look at.
Relationship Development
TIG has spent decades building relationships with trade editors, analysts, and industry voices. We don't cold-pitch — we make introductions, create genuine value, and build the kind of relationships that result in authentic coverage.
Product Seeding & Briefings
Coordinated product placements, demo access, and editorial briefings that give influencers everything they need to cover your brand accurately, enthusiastically, and on your timeline.
Co-Created Content
Jointly developed articles, videos, webinars, and social content that pairs an influencer's audience with your expertise — creating content that neither party could produce as effectively alone.
Earned Media Amplification
Every influencer placement gets extended beyond the original post — repurposed for your social channels, integrated into proposals, and pitched for additional trade coverage where appropriate.
Reporting & Program Optimization
Regular reporting on reach, engagement, sentiment, and business impact — with ongoing program refinement based on what's working and where the next opportunities are.
From strategy to sustained influence
TIG manages the full program — from mapping your influence landscape to ongoing relationship management and amplification. You focus on your business. We handle the relationships.
01
Audit & Mapping
We identify who your buyers actually follow, map the influence landscape in your specific market, and build a prioritized target list of voices worth pursuing — and why.
02
Strategy & Outreach Plan
A tailored outreach strategy for each tier of influencer — from major trade editors to niche community voices — with clear goals, content angles, and timelines for each relationship.
03
Activation & Placement
We make the introductions, manage the relationships, coordinate the briefings, and secure the placements — keeping every interaction on-brand and on-message.
04
Amplify & Optimize
Every placement gets extended across your own channels. We track performance, report on impact, and continuously refine the program based on what's driving real results.
Numbers that speak for themselves
87%
of B2B buyers trust content from industry experts and influencers more than content produced directly by brands
LinkedIn B2B Influencer Marketing Survey, 2024
67%
of B2B buyers engage with influencer content specifically during the consideration and research phase — when decisions are actually being shaped
LinkedIn B2B Influencer Marketing Survey, 2024
85%
of B2B marketers now use influencer marketing as part of their overall strategy — up from just 34% in 2020, as the channel consistently outperforms alternatives for credibility and awareness
TopRank Marketing 2023 B2B Influencer Marketing Report — survey of 425 B2B marketing decision-makers
PUT YOUR BRAND IN THE RIGHT MOUTH.
Book a free consultation with the TIG team. We'll map the influence landscape in your market, identify the voices your buyers actually listen to, and show you exactly what a strategic outreach program would look like for your business.
Book Your Free Consultation