Here’s something that should unsettle you a little. Right now, a specifier is asking ChatGPT which brand to specify for their next project. A designer is asking Claude for category recommendations. A buyer is asking Gemini to build them a shortlist. And an AI Visibility Audit can show you exactly what those systems are saying,…
It starts with manufacturers. And it trickles down from there. There is a game of telephone happening in the AV industry, and manufacturers are the ones who start it. The story you give your sales team is the story they give dealers. The story dealers have is the story that ends up in front of…
PR is one of those things that’s genuinely hard to evaluate from the inside. When you’re in it every day, sending releases, managing relationships, and keeping up with the news cycle, it’s easy to lose sight of whether the effort is translating into results. That’s not a criticism. It’s just the nature of the work.…
There’s a version of this conversation that happens in every client meeting, at some point, without fail. We’re reviewing a press release, a pitch, a social caption, and someone says “can we also mention the new product launch in here? And the award we just won? Oh, and the event next month?” And every single…
Nobody asked you if you enjoy social media. Not your customers. Not your competitors. Not the algorithm. And definitely not the journalists, investors, and potential partners who are scrolling your feed right now, forming opinions about your brand before you’ve said a single word to them. Look, we hear the “I’m not really a social…
Augusta Doesn’t Care About Your Intentions. Neither Does Your Media Presence. The Masters tees off this week, and if you’ve been paying attention to the storylines heading into Augusta, there’s a theme worth stealing. Scottie Scheffler arrives at Augusta this week under a cloud of questions. The world’s No. 1 ranked golfer, two-time Masters champion,…
