InfoComm 2026 is a week away. Which means right now, somewhere in this industry, someone is booking flights, confirming booth details, sending seventeen Slack messages about logistics, and absolutely not thinking about the fact that they are going to walk 40,000 steps across a convention center floor and will have zero places to sit. That…
Here’s something that should unsettle you a little. Right now, a specifier is asking ChatGPT which brand to specify for their next project. A designer is asking Claude for category recommendations. A buyer is asking Gemini to build them a shortlist. And an AI Visibility Audit can show you exactly what those systems are saying,…
It starts with manufacturers. And it trickles down from there. There is a game of telephone happening in the AV industry, and manufacturers are the ones who start it. The story you give your sales team is the story they give dealers. The story dealers have is the story that ends up in front of…
PR is one of those things that’s genuinely hard to evaluate from the inside. When you’re in it every day, sending releases, managing relationships, and keeping up with the news cycle, it’s easy to lose sight of whether the effort is translating into results. That’s not a criticism. It’s just the nature of the work.…
There’s a version of this conversation that happens in every client meeting, at some point, without fail. We’re reviewing a press release, a pitch, a social caption, and someone says “can we also mention the new product launch in here? And the award we just won? Oh, and the event next month?” And every single…
Augusta Doesn’t Care About Your Intentions. Neither Does Your Media Presence. The Masters tees off this week, and if you’ve been paying attention to the storylines heading into Augusta, there’s a theme worth stealing. Scottie Scheffler arrives at Augusta this week under a cloud of questions. The world’s No. 1 ranked golfer, two-time Masters champion,…
Yes, this is about that competitor. The one you keep losing to. You know the one. They are not obviously better than you. Their product is not blowing yours out of the water. Their booth at CEDIA was fine. Their press coverage is comparable. On paper, every time you go head to head, it should…
Trade Show Season Is Coming. Are You SHOWING UP or Just Showing Up? There is a difference. A big one. And your competitors are hoping you never figure it out. It is that time of year again. The calendar fills up, the booth deposit clears, and somewhere across the industry someone is printing a banner…
A practical look at one of the most underrated AI use cases for AV integrators — and the marketing opportunities it opens up. There’s a lot of conversation in this industry right now about AI — what it can do, what it can’t, and whether it’s relevant to the day-to-day reality of running an integration…
A (Mostly Serious) Celebration of Sound, JBL, and the Bangers That Have Defined Every Year Since 1946 Okay, real talk. When I decided to write a blog post celebrating 80 years of JBL, I had two options. Option A: write something very official, with words like “legacy” and “pioneering” and “unparalleled acoustics.” Option B: make…
